came first.
Background in robotics, economics and international finance. For 20 years I worked inside international finance and developed businesses across two countries. The last 5 years I've been building my own.
Started inside top international banking brands. Led a top-3 business in its market at a global finance and insurance brand. Drove business development across two countries and led sales of tens of millions in new annual business at a top global financial group.
Left the corporate world. Co-founded and scaled two financial companies, and navigated a merger with an international player.
It started as a little kitchen-table project — helping people who need guidance through digital products in parenting and finance. That's how Gabriel Jax Academy began. Today it's heading toward a full multi-channel digital business.
To understand it, I bought it all myself — from high-ticket programs down to $1 courses, dozens of monthly subscriptions. Many analytics tools I tried showed me an incomplete picture.
So I stopped guessing and built the tools I needed myself. Now I share my projects, data, outcomes and process. For everyone who's done wasting time and money, and just wants to focus on what they're good at — and what they love creating.
"Today, the biggest asset isn't capital. It's attention — accessible in 2 clicks, powered by AI, originated by you. The tools exist. The opportunity is real."